BBC's Noor Nanji is reporting that Lego is moving away from building their world famous bricks out of recycled plastic due to energy costs.
Lego has abandoned its plans to produce bricks from recycled bottles as it discovered that the new material didn't reduce carbon emissions, despite a 2021 commitment to make bricks not containing crude oil within two years. Currently, many Lego bricks are made from virgin plastic produced from crude oil. This move is seen as a setback for Lego's efforts to improve its environmental sustainability.
The company had been exploring alternative materials to plastic but found it challenging to find a durable material that could last for generations. Lego is now testing and developing bricks made from various sustainable materials while remaining committed to its goal of producing Lego bricks from sustainable materials by 2032 and reducing carbon emissions by 37% by that year through a $1.2 billion investment in sustainability initiatives by 2025.
CEO Niels Christiansen noted that finding a "magic material" to solve sustainability challenges has proven elusive despite extensive testing.
(This article was written with assistance from ChatGPT)