Ursa Nova values high-quality standards that promote a healthy and sustainable lifestyle. As a result, our brands are evaluated by their ability to fall within these 8 mission-driven standards:

  • Recycled Materials: Products made from already existing materials, sustainable fabrics, metals or fibers, sustainable wools, upcycled or repurposed materials etc.

  • Health & Wellness: Products that are health conscious and improve the mind and body, whether that be through fitness, nutrition or mental or sexual wellness

  • Vegan and Cruelty Free: Products are manufactured or developed with methods that do not involve experimentation on animals.

  • Sustainability: Products that are cleanly and organically produced without harmful chemicals like BHA and inflict minimal or no harm on the natural environment.

  • Fair Trade: Companies that create a safe working environment for their teams and have a fair working wage, no child labor and reasonable working hour policies in place.

  • Zero or Low Waste: Sustainable production and shipping involves minimal or zero waste and water production.

  • Philanthropy: Brands that give back to the community or organizations and support the greater society as a whole.

  • Carbon footprint: Partnerships that use recycled packaging, offset carbon and compostable packaging.