Ursa Nova emphasizes high-quality standards that promote a healthy and sustainable lifestyle.
We value Progress over Perfection and want to lead the charge towards a better world with the carrot and not the stick.
We understand that building a sustainble product is more expensive, time consuming and tougher than the mainstream, mass and synthetic products we see on the market today.
As a result, our brand partners are evaluated by their ability to fall within just one of these 8 mission-driven standards:
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Recycled Materials: Products made from already existing materials, sustainable fabrics, metals or fibers, sustainable wools, upcycled or repurposed materials etc.
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Health & Wellness: Products that are health conscious and improve the mind and body, whether that be through fitness, nutrition or mental or sexual wellness
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Vegan & Cruelty Free: Products are manufactured or developed with methods that do not involve experimentation on animals.
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Sustainability: Products that are cleanly and organically produced without harmful chemicals like BHA and inflict minimal or no harm on the natural environment. Companies that use recycled packaging or compostable packaging.
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Fair Trade: Products are produced with fair-trade practices that promote safe working environments, wages, and/or labor practices.
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Zero or Low Waste: Products are created with minimal waste and energy usage.
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Philanthropy: Proceeds or benefits from products are given directly back to communities and to support groups and social efforts.
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Carbon footprint: Products are made with offsetting carbon practices, such as credits and capturing, that contribute to a brand's overall sustainability.