Ursa was born from the devastation of the California wildfires. These tragedies were a powerful wake-up call for our founder, underscoring the urgency of solving climate change.
About Us:
Like hundreds of thousands of our fellow Californians, Al was forced to evacuate from one of California's massive wildfires. The nightmare was forever seared into his memory and it was during those dark hours that he resolved to do something about it.
After a year of brainstorming different ideas, Al set out to build a platform that made sustainable shopping more accessible - not just for himself, but for friends, family, and anyone looking to make more sustainable, everyday choices.
Our Mission:
Ursa is a one-stop marketplace featuring a growing selection of sustainable products from incredible brands and entrepreneurs around the world. Our mission is to build the world’s largest and most impactful platform for sustainable shopping.
Our Name:
Ursa is inspired by Ursus Maritimus, the scientific name for the polar bear—an enduring symbol of climate change—and Ursa Major, the constellation that holds the North Star, or True North. We believe it’s time to redefine what True North means: a new direction toward a more sustainable and inspired future.
Thank you for being here. We invite you to join us in building a Better Planet & A Better You.