Ursa Nova is a mission forged from the horrors of the recent California wildfires and ocean pollution. These devastating tragedies served an alarming wakeup call for both our founders to the danger and urgency of climate change. 

Like hundreds of thousands of our fellow Californians, Al was forced to evacuate and watch as property and lives went up in flames. The nightmare was forever seared into his memory and it was during those dark hours that he resolved to do something about it.

For Kevin, a passionate diver from California, his alarm at seeing the damage caused by warming oceans to magnificent coral reefs and ocean wildlife as well as dealing with plastic pollution he constantly found in the ocean drove him to start thinking about solutions to fix the planet. 

We serendipitously connected at a networking event and immediately decided to work together. 

Through the following months as we got to know each other, we discovered that we equally valued high quality nutrition, mental health and fitness in our personal lives and we wanted to extend these options to our customers through whatever product we would build together. 

After a year of brainstorming different ideas, we therefore decided to create a new platform that spoke to us as consumers and would solve our mutual pain points to make healthy and sustainable shopping easier for us, our family and our friends. 

Ursa Nova is a one-stop marketplace with a growing array of healthy and sustainable products made by mission-driven entrepreneurs worldwide with a mission to build the largest and greatest platform for healthy and sustainable shopping in the world. When you shop with us, we donate 2% of profits to philanthropies dedicated to health and environmental causes.

Ursa Nova derives from a combination of Ursus Maritimus, the scientific name of the Polar Bear, the eternal symbol of climate change and Ursa Major, the home of the North Star and True North. We strongly believe that a brighter and healthier future means it is time for an upgrade- a new True North.  

We thank you for your time and invite you to join us on our mission for a better planet and a better you. Go Healthy. Go Green. Shop Ursa Nova.